Experience the heart of Mexico
through the vibrant spirit of Sonora!
Immerse yourself in Sonora’s rich traditions, from the smooth taste of Bacanora to the world-famous Sonoran Carne Asada. Discover Hermosillo’s cultural brilliance with music, dance, and art that celebrate Indigenous heritage and contemporary creativity. Explore the spiritual charm of Magdalena de Kino, the adventure of San Carlos–Guaymas, the coastal beauty of Rocky Point, and the authentic flavors of Obregon. Join us in Downtown Phoenix to celebrate Sonora’s culture, creativity, and community.
March 21-22. 2026
Heritage Square, Downtown Phoenix
Opening hours: 11 a.m. to 6 p.m.
Tickets Live
Black Friday!
Proudly partnering with:
Experiences
We extend our deepest appreciation to the General Consulate of Mexico in Phoenix, led by The Honorable General Consul Jorge Mendoza Yescas, for their unwavering support of the Spirits of Mexico Festival. Your commitment to fostering cultural connections and promoting sustainable tourism has been instrumental in bringing our communities closer together. We also want to thank your outstanding team: Ruben Aguilar, Cultural Affairs, and Yamilet Martinez, Economic Affairs. Your support is invaluable and makes this celebration of heritage and community possible.
Partners
A heartfelt thank you to Downtown Phoenix Inc. for your steadfast support since the festival's inception. Your dedication and collaboration have been vital in transforming this vision into reality. Special thanks to R.J. Price, Chief Growth Officer; Jessika Baker, Event Director; Skyler Scott, Marketing Director; and Ligia Chang, Community Engagement and Placemaking Coordinator. Your team’s extraordinary efforts continue to make this festival a cornerstone of cultural celebration in our community.
Location
Heritage Square, Downtown Phoenix
113 N 6th St, Phoenix, AZ 85004
(located at Heritage & Science Park)
