Featuring Sonora
Dive into the heart of Sonora!
Dive into the heart of Sonora! Taste, create, and celebrate, from hands-on workshops and live performances to Sonora’s legendary Bacanora and Carne Asada. Every corner of the festival is an invitation to immerse yourself in the sights, sounds, and flavors of this vibrant region, an unforgettable experience in Downtown Phoenix!
Expect?
What to
Important Details
VIP Experiences
All VIP sessions are first-come, first-served and take place twice every hour throughout both festival days
21+ Only
All tastings and alcohol experiences are for guests 21 and older with valid ID.
Rain or Shine
The celebration continues regardless of the weather!
No Refunds
All ticket sales are final — thank you for supporting cultural events that celebrate Mexico’s heritage.
General Admission Experiences
Celebrate Sonora’s vibrant culture, flavors, and traditions!
VIP
Experiences
Enjoy all the benefits of General Admission, plus exclusive access to premium tastings and experiences!
🎶 Live Music & Traditional Dance
Feel the rhythm of Sonora with live bands, regional music, and colorful folkloric performances.
🌮 Food Trucks
Taste authentic Sonoran flavors — from carne asada tacos, Hot dogs, fresh seafood, and delicious desserts.
🪶 Desert Roots Pavilion – Indigenous Art & Handcraft Market of Sonora
Sponsored by: Manny’s Air — Explore handmade art, jewelry, and crafts created by Sonoran artisans and indigenous communities.
🌯 Tortilla Sobaquera (Grande)
Learn how Sonora’s famous giant tortillas are made and enjoy them fresh off the comal!
🎈 Kids Activities
Bring the family! Enjoy fun, interactive activities inspired by Sonora’s culture and traditions.
🎨 Colors of Sonora – Art & Crafts Workshops
Create your own masterpiece while learning traditional artisan techniques from Sonora’s cultural experts.
🍹 Desert Spirits – Sonoran Mixology Lab
Join mixology classes and craft signature cocktails featuring Bacanora, Tequila, Sotol, Raicilla, Mezcal, and more. (21+ only)
🥂 ¡Salud, Sonora! Tasting Area
Sample a curated selection of premium spirits and craft beers — many making their U.S. debut! (21+ only)
🍷 Legacy in a Glass – Guided Tasting Sessions
Sponsored by: SONORAN STAR Resort - Rocky Point, SONORA — Experience expert-led tastings with producers and members of the Bacanora and Tequila Associations. (21+ only)
🔥 Sonora on Fire – Grilling Master Class
Sponsored by: Eipi Eats App - Delivers to your door in Agua Prieta, Caborca, and Rocky Point SONORA!
Learn the secrets behind Sonora’s legendary carne asada with the expert Parilleros team, “La Charolesa Grill Team “ from Caborca, SONORA.
