Our Mission
To celebrate and share the richness of Mexican culture and traditions while supporting small businesses in the U.S. market. We foster binational economic opportunities and sustainable tourism, promoting positive impact in Arizona and connecting communities across borders.
Our Vision
To be a leading platform that drives economic growth, sustainable tourism, and cultural exchange by supporting small brands, building partnerships, and creating meaningful experiences that connect people, communities, and markets between Mexico and Arizona.
WHO WE ARE
The Spirits of Mexico Festival is produced by Imex Live Events, a woman-owned small business based in Arizona. We create culturally conscious events that celebrate Mexican culture while supporting emerging Mexican brands, including food, produce, and distilled spirits, helping them enter the U.S. market.